Project Category

Graphic Design/Rebranding
 

Date

SCAD Winter Project 2014
 

Project Details

Fictional Institutional rebranding inspired by the idea of a health care institution portraying a new message that illustrates their ability to provide exceptional health care services.

The Goal: To create an identity that represents who Jasper Memorial is as an institution. Such that when patients see this new brand they will be confident in choosing JMH as their hospital.

This  SCAD project consisted of many sections. The mark was the first thing that was created. The mark is a cross that is made up of four letter J's. Also the typeface that the name of the hospital is written in is Helvetica.

 

This second section of the project consisted of stationery and forms. Paperwork is what keeps the company going. Forms were created for when new patients would come in they can fill in their information knowing that they understand everything that they filled out and will reduce the stress of being in the hospital.

 

Next, a website, a mobile app, and social media pages were re-designed as well. This will allow JMH to always be in contact with their patients and patients to be informed at all times. Lastly, promotional items were created to advertise the hospital. These items would be given out at events such as health fairs.